MSNBC is rebranding to MS Now to establish a distinct identity as it prepares for the spinoff of most NBCUniversal cable networks. Joe Scarborough noted that this change indicates independence from corporate media. Andrew Ross Sorkin referred to the network as 'insurgent.' The rebranding is part of Comcast's effort to distance the channel from NBC heritage. Despite the optimistic messaging, online reactions to the change have been mostly negative, reflecting skepticism towards corporate rebrands.
Joe Scarborough claimed, 'This shows we're independent,' while also adding, 'We're moving in a direction beyond corporate media.' This reflects a desire for a distinct identity.
Andrew Ross Sorkin expressed excitement, stating, 'I've always thought about this network, and CNBC, and USA, and actually all of those assets, as insurgent networks.' He appreciates the rebranding's direction.
The shift to MS Now indicates an attempt by Comcast to distance MSNBC from its NBC heritage in anticipation of a major spinoff of its cable channels coming soon.
Online reactions to the new name, MS Now, have been largely negative, highlighting a wider trend of skepticism towards corporate rebranding efforts across various media.
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