MSNBC is rebranding itself as MS NOW, which stands for My Source News Opinion World, ahead of its upcoming spinoff to a new company. The initiative has generated buzz among employees about the implications for the network's future. Prominent stars like Joe Scarborough and Rachel Maddow support the refresh, citing independence and competition with NBC News. The new logo has raised questions regarding its political neutrality, although the network president affirmed the brand's editorial direction will remain unchanged.
MSNBC will soon be known as MS NOW - My Source News Opinion World - reflecting its upcoming spinoff to a new company called Versant, separating from NBC News.
Joe Scarborough remarked on air that the rebrand away from NBC shows the network's independence, and Rachel Maddow emphasized the necessity of changing their name for competitive reasons.
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