MSNBC will spin off from NBCUniversal to become My Source News Opinion World (MS NOW) by the year's end, adopting a new red, white, and blue logo. The rebranding aligns with the network's intent to establish itself independently without relying on NBCU's global news gathering. Although changing names, MSNBC aims to maintain brand continuity for loyal viewers. Originally launched in 1996 as a partnership between Microsoft and NBC, the MSNBC identity was built on that collaboration and has evolved, utilizing NBC's longstanding branding strengths in television.
The new name speaks to the network's ambitions to stand on its own once it no longer has the global news gathering operation of NBCU to rely on.
MSNBC will become My Source News Opinion World (MS NOW), and the multicolored Peacock logo MSNBC now borrows from its outgoing parent company will be replaced with a new red, white, and blue mark.
Launched in 1996, MSNBC's name was a nod to the two companies that partnered on to create it: Microsoft and NBC.
With the brand value that comes from decades of Olympics coverage, hit shows like Saturday Night Live, and local affiliates, the NBC logo has become one of the most recognizable in television.
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