"The announcement, posted to White House's X account on January 11 alongside an ominously lit photo of Kennedy, came as part of the federal government's 2025-2030 Dietary Guidelines, which now prioritize protein "at every meal." Some of the advice—particularly the avoidance of ultra-processed foods and added sugars—has been well received by dietary experts and health organizations like the American Heart Association."
"The thing is, there is no war on protein. If ever there was one, it was lost long ago. Americans have quite literally never been as obsessed with protein as they are today, with consumption levels in the United States reaching record highs, even as protein deficiency is nearly nonexistent. Still, Kennedy's screed makes sense in the context of a MAGA movement that has made body image, fitness, and masculinity central tenets."
""Today the lies stop," Kennedy, leader of MAGA's brawnier and crunchier offshoot, the "Make America Healthy Again" movement, said in an announcement about the new guidance on January 7. "Protein and healthy fats are essential and were wrongly discouraged in prior dietary guidelines.""
The federal 2025–2030 Dietary Guidelines elevate protein as a priority, recommending protein at every meal and endorsing certain saturated fats from full-fat dairy and animal sources. The guidance also emphasizes avoiding ultra-processed foods and added sugars, positions that align with several health organizations. The saturated-fat and animal-protein recommendations conflict with earlier guidance that advised limiting saturated fats. The guidelines favor increased animal protein and will influence federal programs such as SNAP and school lunches. The protein-focused message resonates with a political movement that links diet to body image, fitness, and masculinity, despite already-high national protein consumption.
Read at WIRED
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