Kristi Noem's social media strategy blends various genres such as prison drama and westerns to convey a tough stance on immigration. Her recent video from a Salvadoran prison presents a stark warning about consequences for undocumented migrants, showcasing a polished image of authority contrasted with the raw portrayal of detainees. This multimedia approach aims to resonate with a specific audience, particularly aligning with the narratives favored by former President Trump. The administration's policies, however, may overlook the complexities of individual cases, challenging the simplistic depictions of offenders as mere threats.
Since she took office in January, the secretary's online video presence has been helping a media-minded administration broadcast images of unsparing domination with a telegenic face.
The video sent a stark message, if not a universally lauded one. As with all things Trump, however, the video seems meant to appeal to one viewer above all.
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