"So, it's real. Months after the October 2025 announcement/threat, Turning Point USA has, for real, scheduled counter-programming for halftime at the Super Bowl. The unambiguously-named All-American Halftime Show will take place on February 8 as a virtual event to livestream across Turning Point's socials and platforms like DailyWire+. The show will have Kid Rock as its headliner, with country acts Brantley Gilbert, Lee Brice, and Gabby Barrett scheduled to join. All of it, because the NFL had the gall to hire Bad Bunny."
"Before Michael Jackson left a stadium speechless in 1993, Super Bowl shows were swagless affairs with uncoordinated dancers, plastic smiles, and karaoke covers of dated radio hits. Google "Up With People"-or queue up this dive on YouTube-and cringe-grit your teeth to dust over the halftime show's deeply unsexy history. No amount of wardrobe malfunctions can out-embarrass 1989 when the halftime act was, and I'm serious here, "Elvis Presto," an Elvis impersonator who did magic tricks in 3-D."
Turning Point USA has scheduled the All-American Halftime Show for February 8 as a virtual livestream across its social platforms and services like DailyWire+. The lineup names Kid Rock as the headliner with Brantley Gilbert, Lee Brice, and Gabby Barrett joining. The event is framed as counter-programming in response to the NFL hiring Bad Bunny. Super Bowl halftime once featured uncoordinated, unremarkable acts before Michael Jackson's 1993 performance transformed it; earlier low points included Elvis Presto in 1989. Bad Bunny is described as a Latin trap phenom rooted in Puerto Rican identity and anti-colonial themes who has excluded the U.S. from his world tour.
Read at Esquire
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