""Every AI company approaches creatives the wrong way. They say, 'This new model is going to replace 20 creative jobs' or 'Our product is the CMO killer.' Obviously, creatives are going to hate AI if that's how companies try to work with them.""
""Our approach is different. We want you to get access to all the new ways you could work, and all the new technologies that are emerging. That way, you can decide where to get value from new tech, and where it's better to keep doing things the way you already do.""
Air, a creative operations platform, advocates for collaboration with creatives instead of replacement by AI. The platform organizes and manages creative assets, allowing teams to efficiently store, search, and share their work. Air utilizes AI for auto-tagging assets and streamlining approval workflows. Co-founder Shane Hegde emphasizes that AI should enhance creative processes, enabling teams to choose how to integrate new technologies while preserving traditional methods. This philosophy is central to Air's upcoming major update, aimed at improving creative operations.
#ai-in-creative-industry #creative-operations #technology-integration #job-replacement-debate #creative-collaboration
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