#creative-collaboration

#creative-collaboration

AI is everywhere, and for designers, it's both an exciting opportunity and a huge challenge. Tools can now generate graphics, write copy, even build prototypes - but can they understand why a user feels something, or what will truly delight them? That's where human designers come in. Over the past year, as I've experimented with AI in my workflow, I've realized something crucial: the real skill isn't just "using AI" - it's thinking differently with AI, combining creativity with judgment, speed with insight.

"It's become something of an artistic bromance, one that has yielded a stage play, an arts festival, and now a critically acclaimed feature film, Steve."

"I think the videos elevate the music and can create another layer of creativity and evoke more feelings."

I have an intimate, complicated relationship with AI - like a coworker I both rely on and don't fully trust. I use it as a creative amplifier for everything from marketing strategy to coaching content.

Lourdes, then a Ph.D. student at UNLV, had started collaborating on campus events with her friend Lin Smith Jerome, who was married to Jerome and would soon become her closest creative partner.