As a Creative Director at Pond Design, the professional outlines a multifaceted role centered around strategy, design, and team leadership. Significant tasks include assembling project teams with diverse skills and planning for future projects. Creative sessions are a highlight, fostering collaborative design development through an analogue approach. The individual reflects on an early passion for design cultivated at Beckmans College of Design, where fundamental skills were honed under an inspiring lecturer, emphasizing the importance of focusing on design rather than traditional communication roles.
"In my role as a Creative Director, I balance strategy, design, and concept development, while ensuring the right team dynamics for every project."
"Our creative sessions are very analogue; we bring images and ideas to the table and collaboratively explore different creative routes for projects."
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