Rumi Cosmetiques transformed its eCommerce performance by focusing on user experience (UX) and conversion rate optimization (CRO). The brand previously faced challenges with low conversion rates, significantly below the industry average. By implementing strategic UX improvements, Rumi saw a 75% increase in cart adds and doubled its conversion rates within just a week. This success underscores the importance of aligning digital strategies with customer expectations to create an engaging and efficient shopping journey, illustrating that minor adjustments can result in substantial sales growth.
Rumi Cosmetiques achieved a 75% boost in cart adds and doubled its conversion rate through strategic enhancements in user experience and conversion rate optimization.
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