I strive to create exceptional experiences for our consumers. Still, it is equally important that our internal tools and software are intuitive and user-friendly for team members and stakeholders. If the internal teams can't be successful, we can't be successful in delivering to our customers.
When thinking about retail specifically, consider an example in which you're a consumer and you walk into a store. If team members seem unhappy, disorganized, or confused, something about the experience will be off. While maybe not as clear in the digital world, that same concept translates to guest experiences.
Just like anything customer-facing, I involve users and leaders as early as possible to gather insights from various levels within the organization.
Julie shares best practices for building tools across different cultures and regions, as well as striking the right balance between prioritization areas.
#digital-consultancy #user-experience #internal-tools #customer-centric-strategies #leadership-in-tech
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