In 2020, during the pandemic, product managers and user research teams at Zalando interviewed 200 customers across Europe to understand changing fashion buying patterns. The project involved organizing data via Google Sheets, mapping problems onto a MIRO board, and theming issues in JIRA, ultimately informing a company roadmap for H1 2021. This blog emphasizes the importance of effective data management before and after customer research, highlighting practical tips and templates for maximizing insights from the research process.
1. Key Takeaway: Proper organization and analysis of customer research data is crucial for generating valuable insights and effectively shaping product roadmaps.
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