Guerrilla usability testing is a quick, low-cost method for getting real user feedback on your product. You reach people who haven't seen your product before.
Guerrilla testing allowed us to gain valuable insights into our product and make informed decisions, rather than relying on intuition and guesswork - all with minimal investment.
Typically, the goals of guerrilla testing are to assess how intuitive and user-friendly certain parts of your product are, looking for friction points.
It's an easy way to validate design decisions or spot usability issues early on, before dedicating more time and resources to building out features.
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