The article emphasizes the common pitfalls in design and development, particularly the 'build trap', which occurs when teams prioritize output over outcome. This fixation on shipping features often corresponds with deadlines and stakeholder pressure, jeopardizing the project's effectiveness. It highlights the necessity of addressing actual user needs rather than perceived problems. Melissa Perri and Martin Fowler further elucidate how focusing solely on output results in products that fail to meet user expectations, resulting in wasted resources and effort.
In the Build Trap, the focus is on shipping features instead of solving customer problems. This leads to products that are overcomplicated, unused, or poorly received by users.
When we begin to prioritize output over outcome, valuing the number of designs produced higher than the benefits to users, we waste effort.
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