During a keynote at QCon London, Savannah Kunovsky of IDEO highlighted the importance of design thinking beyond aesthetics, emphasizing its role in creating impactful technology. She argued that during significant shifts like AI, businesses often overlook the actual needs of users, resulting in misused products. Kunovsky illustrated how design has historically shaped technology's trajectory and challenged the audience to view engineers as the next generation of designers, urging them to seize the moment as they redefine interactions with emerging technologies, including Gen AI.
"Collectively, design is about how things work. Anything and everything is designed."
"The new map of the [technology] world is being drawn. Right now."
"We, the engineers, are the next designers, and the best moment to act is now."
"Historically, design has drawn the map of our shared technological future."
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