#design-thinking

#design-thinking

Peirce believed abduction was the starting point of thought. The origin of all insight. It's how new ideas enter the room. It's what lets a product team hypothesize why a metric dropped. What lets a designer anticipate confusion before it happens. What lets a researcher frame the right question - not just analyze the data.

Business leaders often go straight to technologists for answers on emerging tech like AI, but this approach risks missing what truly matters to people.

Our understanding of the human body, particularly the brain and nervous system, has been profoundly shaped by the tools and technologies of each era. During the rise of mechanical craftsmanship, we began perceiving the body and brain as hydraulic systems and intricate clockwork mechanisms.

Defensive pessimism is a cognitive strategy where individuals manage anxiety by preemptively imagining potential problems in order to troubleshoot effectively.

When I set out to build and ship my first Shopify app in a single weekend, I didn't intend to prove a point. I was just trying to solve a problem I knew merchants were facing.

Content design is about using data and evidence to give people the information they need, at the time they need it, and in the way they expect.

Desk research can save time and resources while significantly enhancing user research outcomes, yet many product teams overlook it in favor of direct user interviews.