"UX is a love story - a journey filled with both enjoyment and challenge. We care about understanding users: their pain points, their motivations, and needs. The hows and whys of what we do feel personal because they are."
"The landscape is shifting. Over the past year(s), our focus has increasingly pivoted from user-centric storytelling to speaking the language of business metrics. The State of UX report states it plainly: UX is increasingly a byproduct of business objectives, not the driving force."
"This reality has been a vulnerable spot for us as UXers. I have faith that in this vulnerability lies our opportunity. Mastering the language of business priorities can help us even better advocate for our users."
Collection
[
|
...
]