Website design faces challenges with overabundant ads and intrusive pop-ups, which detract from user experience. A critical component often overlooked is on-site search functionality. This is particularly important for websites catering to specific interests, such as entertainment. Paddy Power Games has implemented improved search features that allow users to filter based on themes and features. Research shows that poor search tools significantly impact consumer perceptions and business outcomes, reinforcing the need for efficient site search to drive sales and customer loyalty.
On-site search is an overlooked aspect of website design, vital for enhancing user experience and guiding visitors toward desired content.
Research indicates 85% of online consumers change their opinion about a company due to poor search tools, significantly affecting business retention.
An efficient site search can dramatically impact business outcomes, as seen with Macy's achieving a 2% conversion increase through improved search functionality.
With the rise of content-heavy businesses, the quality of site search is crucial, with its efficacy directly correlating to sales and customer satisfaction.
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