Carl Rivera, chief design officer at Shopify, recently dropped 'UX' from job titles, advocating for a shift in focus from user experience standards to empowering individuality among designers. He believes that the standardization of UX has resulted in forgettable user experiences, suggesting that AI’s ability to replicate usability necessitates a more artistic approach to design. Rivera emphasizes the importance of creativity, taste, and intuition in the design process, stating that the current user experience framework often confines creative expression, leading to mediocre outcomes.
Rivera believes that in the AI era, the term 'UX' limits creativity, as it reduces the unique skills of designers to a scientific process rather than an art.
By dropping UX from titles, Rivera aims to empower designers to focus on their unique traits, like taste and intuition, rather than adhering to strict UX principles.
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