The Basics: Similarity Principle
Briefly

The article explores the influence of Gestalt principles, specifically the principle of similarity, on UI design. It explains how users visually group elements based on color, shape, and other characteristics for better interface comprehension. It highlights how similar design elements, like color-coded links and distinct typography, can improve user experience by making content easier to navigate and understand. Using examples from photography and typography, the article emphasizes that effective grouping enhances the clarity and function of interfaces, ultimately aiding user interaction and satisfaction.
Visually similar objects are seen as part of a group or pattern. Color, shape, size, orientation, and movement can indicate that elements belong to the same group and likely share a common meaning or functionality.
Similar shapes are perceived as a distinct group, with each shape forming a column. Color is a strong trait that helps unite these various shapes into rows.
Typography is a good way to use similarity to separate different elements. Different text styles, like headlines, paragraphs, and quotes, help to identify various parts of the content.
Color Links are often the same color, which helps everyone recognize them. This consistent style makes clickable elements easy to spot, regardless of where they appear on the page.
Read at Medium
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