The daily decision marathon: How our minds work and what it means for UX
Briefly

Researchers at Cornell University found that we make over 200 decisions daily just about food. Our brains are constantly working and making decisions can be exhausting, impacting the quality of our choices.
"You have a limited budget of attention to allocate in your activities and, if you try to go beyond this budget, you fail." From Daniel Kahneman's book Thinking Fast and Slow
Read at Medium
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