The writing is the design

"The right answer isn't about being right or wrong. It's about what works for your users and what your team needs to achieve. Before you can choose "Buy" or "Purchase," you need a clear strategy. Strategy simply means getting everyone aligned on a shared focus. It tells the team what to do, and what to ignore. A simple strategy statement connects four key elements:"

"" We help budget-conscious buyers easily acquire high-quality audio gear so they can enjoy superior sound immediately, which supports AudioFlow's goal of increasing first-time conversions and positive word-of-mouth." This statement immediately provides direction. Since the goal is easy acquisition for a wide, budget-conscious audience, choosing the clearest, most conversational word "Buy" over the more formal "Purchase" is the right strategic move."

Effective UX decisions prioritize what works for users and what the team must achieve rather than abstract notions of right or wrong. Strategy aligns everyone on a shared focus and clarifies what to do and what to ignore. A concise strategy statement ties target users, the desired user outcome, the product action, and the business goal. Clear strategy enables concrete choices such as preferring conversational wording like "Buy" to increase conversions. Writing fundamentals—clarity, concision, and empathy—remain essential with AI, which should act as a co-pilot while designers remain the pilot responsible for strategy and empathy.

Read at Medium