If you've used an AI product recently, you probably know that the technology is incredible. The UX? Not so much. Maybe you've gotten comfortable writing prompts or using simple one-click tools. But as AI interfaces start to take different forms, many of them are still kinda hard to figure out. Navigating them can be overwhelming. It doesn't feel like you're using these products so much as deciphering them. The engineering is powerful, but the flows don't make sense.
Unlike our flashy cousins, product/UX designers or the tech-savvy dev crowd, our superpowers are a bit more... well, understated. And if I'm being honest, I don't think content designers do a good job of articulating what they do, which is ironic, given that content designers are shaping the user experience in ways that are subtle, powerful, and, dare I say, heroic. Content designers solve user problems through simplified content crafting experiences that guide, inform, and engage users.