A relaunch is a major overhaul of an existing website's design, content, and sometimes purpose, essential for ecommerce when functionality and user experience require improvement.
When a business website becomes out of date, isn't generating enough search traffic, and doesn't meet user expectations, it may be due for a makeover.
A successful website relaunch involves rethinking the purpose of your website, focusing on its roles in accomplishing business goals and enhancing the user experience.
Signs you should initiate a website relaunch include flatlined traffic, elevated bounce rates, and a general decline in user satisfaction and experience.
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