The article discusses the essential role of a UX manager within organizations of varying structures, particularly highlighting the importance of this role as businesses scale. It emphasizes that a UX manager's responsibilities can shift significantly based on organizational needs, team requirements, and personal insights. Unlike product managers, UX managers prioritize advocating for user experience while also communicating business needs back to design teams. Understanding this role can lead companies to improve product design significantly, providing a competitive edge in a market where UX is often a differentiator.
The key responsibility of a UX manager is to act as a bridge between business objectives and UX design, ensuring both sides understand each other’s needs.
When companies understand the role of a UX manager, they can significantly enhance their product's UX and overall market competitiveness, especially against rivals.
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