Despite the overwhelming data and analysis backing predictions in finance, human behavior remains unpredictable and illogical, complicating our understanding and decision-making processes.
Consumers are not rational actors, and their decisions, often influenced by emotions and biases, challenge the idea that product design can be solely based on analytical data.
In the realm of product design, we often fall into the misconception that extensive data and user interviews can lead us to understand and predict consumer behavior.
Context alters our perception significantly, as illustrated by how the same object can be viewed positively or negatively based on who used it and the associated narrative.
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