Industrial manufacturers' websites often present numerous challenges for B2B buyers, particularly in technical fields like engineering. Common issues include poor usability, hidden pricing, lack of crucial technical information, outdated interfaces, ineffective search functionalities, and forced account sign-ups. These shortcomings can drive potential buyers to competitors, underscoring the importance of an effective online presence. Statistics indicate that 83% of a B2B buyer's journey occurs before they interact with sales representatives, emphasizing the need for companies to prioritize user experience on their websites, adapting to the demands of a digital-first world.
A bad website experience can drive potential buyers straight to competitors, as 83% of a B2B buyer's journey takes place before engaging with sales.
Many B2B companies have neglected their websites for years, prioritizing traditional sales channels instead of adapting to the digital-first landscape.
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