In email designs, call-to-action (CTA) buttons are crucial for engaging subscribers. Bulletproof buttons, which are built using HTML and CSS rather than images, ensure visibility across various email clients, even when images are disabled. The article specifies that while image buttons may seem appealing, they become unreliable in image-blocking scenarios and lack accessibility. It details five coding methods for creating bulletproof CTAs that enhance user experience and improve email campaign performance, emphasizing the importance of well-designed CTA buttons in driving subscriber engagement.
You should never use bulletproof button images because they get lost when images are turned off—and they're not accessible.
Eye-catching and clickable buttons depend on multiple factors like shape, size, spacing, and more.
There are five ways to code bulletproof CTAs including conditional-padding, VML-based, padding-based, border-based, and padding-and-border-based.
Your CTA is one of the most important parts of your email, and if it's hard to find, hard to use, or broken in any way, your subscribers aren't going to click!
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