"The world's most-subscribed-to YouTuber, with 446 million subscribers, has filed an application with the U.S. Trademark and Patent Office for a service called MrBeast Financial. The recent trademark application for the latest venture from MrBeast - whose real name is Jimmy Donaldson - lists plans for a "mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.""
"Much of MrBeast content is built on the promise of huge cash prizes in exchange for partaking in bizarre tasks. "Would You Risk Dying for $500,000?" is the title of one video posted this month. "Survive 30 Days Chained To Your Ex, Win $250,000", reads another. Now, rather than throwing money at fans, he wants to help them manage it."
Jimmy Donaldson (MrBeast) filed a U.S. trademark application for MrBeast Financial describing a mobile app and online services offering banking, financial advisory, crypto exchange and related services. The venture remains unapproved and details are unclear, but the filing aligns with a 2025 fundraising pitch deck outlining expansion into financial services. MrBeast built his brand around videos awarding large cash prizes for extreme challenges; he now indicates an intent to shift toward helping fans manage money. A predominantly young audience could find a self-made, philanthropic 20-something appealing as a financial role model. If launched, MrBeast Financial would join Feastables, Lunchly and Beast Games.
Read at Fast Company
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