Mistral AI inks a deal with global consulting giant Accenture | TechCrunch

"This deal also includes Accenture becoming a Mistral customer and rolling out its technology to its underlying employees. While Mistral is often seen as a smaller European peer to the sprawling U.S. AI "startups," the partnership proves that Mistral can still land the same sizable customers, given that OpenAI and Anthropic recently announced deals with Accenture, as well."

"The agreement comes as AI companies are increasingly partnering with consultants. For instance, OpenAI just announced its "Frontier Alliance" initiative with four large consulting firms, including Accenture, on Monday to help push its new OpenAI Frontier AI agent governance platform to enterprise customers. Anthropic is also partnered with IBM and Deloitte."

"Enterprises have struggled to find a return on investment from adopting AI tools. Now, AI companies are trying a new tactic to get their tech to stick by partnering with consultants."

Mistral AI and Accenture announced a multi-year partnership to develop enterprise technology powered by Mistral's AI models. Accenture will become a Mistral customer and deploy the technology to its employees. This partnership reflects a broader trend where AI companies collaborate with major consulting firms to accelerate enterprise adoption. OpenAI recently launched its Frontier Alliance with four consulting firms including Accenture, while Anthropic partnered with IBM and Deloitte. These strategic alliances demonstrate that AI companies are shifting tactics to overcome challenges in achieving return on investment from enterprise AI adoption.

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