#return-on-investment

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#metrics
Marketing tech
fromClickUp
1 month ago

Content Engagement: Key Metrics & Best Practices

Understanding content engagement is essential for effective content marketing.
High engagement metrics correlate with increased brand trust and conversions.
fromDigiday
5 days ago
Marketing tech

CMOs might be pushing ahead on AI, but lack of measurement's holding them back

Marketing tech
fromClickUp
1 month ago

Content Engagement: Key Metrics & Best Practices

Understanding content engagement is essential for effective content marketing.
High engagement metrics correlate with increased brand trust and conversions.
fromDigiday
5 days ago
Marketing tech

CMOs might be pushing ahead on AI, but lack of measurement's holding them back

more#metrics
#real-estate
fromSFGATE
3 months ago
Remodel

Adding a Steel Front Door Is the Fastest and Most Profitable Home Remodel You Can Do

fromSFGATE
3 months ago
Remodel

Adding a Steel Front Door Is the Fastest and Most Profitable Home Remodel You Can Do

more#real-estate
fromMarketing Dive
2 weeks ago

How Alaska Airlines found a $100M revenue opportunity with Google's Meridian

"We had MMM before, but this is a little more robust than what we had," said Owen Bickford, paid performance media director at Alaska Airlines. "It's providing data that we have not really had access to before."
Marketing tech
fromFortune
2 weeks ago

Why we should all pay attention to what lawyers, auditors, and accountants are doing with AI

A report reveals that professional services firms are finding a higher return on AI investment compared to other sectors, with 53% of professionals reporting at least one profitable AI use case.
Artificial intelligence
#ai
more#ai
#higher-education
more#higher-education
#generative-ai
Data science
fromHarvard Business Review
1 month ago

To Create Value with AI, Improve the Quality of Your Unstructured Data

Unstructured data enhances generative AI's uniqueness and relevance, improving economic value.
Simply installing generative AI tools like CoPilot may lead to low return on investment.
fromFuturism
2 months ago
Artificial intelligence

Executives Are Pouring Money Into AI. So Why Are They Saying It's Not Paying Off?

Data science
fromHarvard Business Review
1 month ago

To Create Value with AI, Improve the Quality of Your Unstructured Data

Unstructured data enhances generative AI's uniqueness and relevance, improving economic value.
Simply installing generative AI tools like CoPilot may lead to low return on investment.
fromFuturism
2 months ago
Artificial intelligence

Executives Are Pouring Money Into AI. So Why Are They Saying It's Not Paying Off?

more#generative-ai
Marketing tech
fromMarTech
2 months ago

The latest AI-powered martech news and releases | MarTech

FOMO compels corporate AI investment, leading to high adoption rates despite unclear benefits.
Social media marketing
fromThe Drum
2 months ago

From views to value: what the Sidemen can teach social marketers about YouTube's real power

Social media is essential for modern marketing; adapting spend strategies is critical for advertisers aiming for effective ROI.
#marketing-strategy
more#marketing-strategy
fromComputerWeekly.com
5 months ago

Addressing the legacy: Modernising creaky cloud infrastructures for data benefits | Computer Weekly

Look at desired business outcomes and then decide how to proceed, says Henninger. What do you really need to fix, and how should you ensure you are ready for AI in particular?
Business intelligence
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