Amid discussions about rising game prices in the industry, EA has confirmed it does not plan to change its pricing strategy for now. During an earnings call, CEO Andrew Wilson emphasized their aim to provide quality and value to players, stating their business continues to thrive without any price hikes. CFO Stuart Canfield reiterated the current strategy remains unchanged. EA's strong performance, buoyed by successful franchises like College Football and The Sims, indicates profitability, allowing them to maintain their pricing policy for the time being.
At the end of the day whether we're doing something that costs a dollar or we're doing something that costs $10 or we're doing something that costs $100, our objective is always to deliver incredible quality and exponential value for our playerbase. And what we've discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient and continues to grow.
EA has reflected no changes in our current strategy at this point.
The incredible success of College Football and the enduring strength of FC drove another record year for EA SPORTS, while The Sims capped FY25 with a historic Q4.
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