Blade and Soul NEO will not be launching on Steam, will be sticking to NCSoft's own platform Purple
Briefly

Blade & Soul Neo is NCSoft's revamped action MMO, aimed at both lapsed players and newcomers, without a Steam launch. The development team, led by Andrew Long and Andrew Gant, expressed intentions to bring back players who enjoyed the game at its inception, alongside targeting new audiences. They acknowledge the challenges posed by not launching on Steam but maintain confidence in their strategy on the Purple platform. The initiative reflects a growing trend akin to Blizzard's World of Warcraft: Classic, focusing on quality of life changes and gameplay enhancements for an optimal experience.
We want to grab people who maybe played Blade & Soul at launch, who maybe left over the past nine years.
There are unique challenges to having your own launcher. Steam is a juggernaut in the industry.
Read at VG247
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