Activision uses generative AI tools to assist development but maintains that none of that generated content is incorporated into final Call of Duty games. Everything in Call of Duty is described as human-created and touched, and AI is framed as a tool to help teams rather than replace staff. Instances of AI-generated content appearing in past games are characterized as accidental. Reports indicate concept artists were required to use AI and that many 2D artists were laid off in early 2024 amid broader job cuts, with any direct AI connection unclear. Teams are investigating and seeking to prevent recurrence.
Everything that goes into the game is touched by the team a hundred percent. We have generative AI tools to help us, but none of that goes in-game. If content created at least in part by generative AI tools has made its way into past Call of Duty games, that was "by accident," Leslie said. He may be referring to the multiple instances of AI-generated content in Call of Duty that fans have spotted over the years. For what it's worth, Activision has acknowledged that its development teams do in fact use "generative AI tools" as a means to "help develop some in-game assets."
An anonymous source within Activision told Wired in 2024 concept artists working on Call of Duty were "forced to use AI to aid in their work." The report added that "a lot of 2D artists" got laid off in early 2024 as part of Microsoft's wider job cuts, though whether or not this had anything to do with AI is unknown.
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