"But we were intrigued by its promise of retro gaming and its attempts to appeal to a less kid-focused audience. You won't, for instance, encounter a pizza party full of 7-year-olds here. So what will you find? And will it possess the vintage arcade vibes many of us are craving? With the company and its mouse mascot now a cool 48 years old, we weren't sure what to expect. So we took a visit to Chuck's Arcade seeking answers."
"It's not surprising to encounter a grown-up with fond memories of Chuck E. Cheese. For me, I was hooked by the stilted-yet-charming robotic performances from their once ubiquitous animatronic bands, in which tunes were delivered amid the clickety-clack of machinery. Yet a Chuck E. Cheese today is a fully-realized kid-focused video-game-inspired rec room, one where digital floors encourage a more active form of play."
Chuck's Arcade opened at Brea Mall as the first California location and tenth in the U.S. The concept aims to attract adults who grew up with arcade games by offering retro gaming and a less child-focused environment. The venue avoids typical family gatherings and targets the 'kidult' market that cherishes classics like Ms. Pac-Man. The new arcade differentiates itself from spaces such as Dave & Buster's and Two Bit Circus by mixing retro and modern games without leaning fully into a bar-driven model. Company leadership positions core Chuck E. Cheese locations toward children ages three to eight while using Chuck's Arcade to fill a gap.
Read at Los Angeles Times
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