Strauss Zelnick, CEO of Take-Two, highlights the growing challenges in the AAA gaming market, noting that consumer quality expectations are continuously rising, making it harder for game developers.
To succeed in the increasingly demanding AAA landscape, Zelnick emphasizes Take-Two's commitment to being the "most creative, the most innovative, and the most efficient company in the entertainment industry."
Zelnick acknowledges the high stakes and expectations tied to upcoming releases, such as Grand Theft Auto VI, indicating that success hinges on meeting the elevated quality standards of players.
Shawn Layden warns that relying solely on blockbuster games may endanger the industry, as it leads to safe choices in game development and stifles creativity.
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