Rockstar Games remains tight-lipped about Grand Theft Auto 6 after its initial trailer in December 2023. Though confirmed for a Fall 2025 launch, details are scarce as the company aims to maintain excitement among fans. Take-Two Interactive CEO Strauss Zelnick stated that the anticipation for GTA 6 is unprecedented and that they believe in sharing marketing materials closer to the release date to enhance excitement. Previous comments also assured fans that the game is on track and will not face delays.
"The anticipation for that title may be the greatest anticipation I've ever seen for an entertainment property... We want to maintain the anticipation and the excitement."
"We do have competitors who will describe their release schedule for years in advance, and we've found that the better thing to do is to provide marketing materials relatively close to the release window."
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