inZOI, released on March 28, competes with The Sims by providing hyper-realistic character customization and free updates. Designed for a global audience, it features cultural elements like Korean streetwear and food. Inspired by his son's question on why there aren't alternatives to The Sims, Krafton CEO Hyungjun Kim crafted inZOI to address perceived gaps in The Sims franchise, which has long dominated the life-simulation genre while drawing input from its dedicated fans. This new entry seeks to tap into a broader market with immersive gameplay.
Countless hours, days-perhaps even weeks-of my life have been spent creating Sims characters, building them houses, marrying them off, and making babies.
Unlike The Sims, which embraces cartoonish characters and lightheartedness, inZOI opts for lifelike graphics and a slower-paced gameplay experience centered on everyday interactions.
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