"Marathon is currently on sale for just $32 on Xbox Series X/S, where it sold only around 130,000 copies in its first month, barely 10 percent of its total sales across all platforms."
"Players have been waiting for Sony and Bungie to take some sort of step toward trying to juice Marathon's player counts, as concurrent player numbers continue to trend downwards."
"Suggestions for user acquisition strategies include running a free weekend, embracing free-to-play, or playing the long game with steady sales of the $40 game."
Marathon has been available for over six weeks and is already discounted on Xbox, where it sold only 130,000 copies in its first month. This represents about 10 percent of total sales across platforms. User reviews reflect this disparity, with significantly fewer ratings on Xbox compared to PlayStation and Steam. Players are concerned about declining player counts and longer matchmaking queues. Suggestions for improving user acquisition include running free weekends, adopting a free-to-play model, or maintaining a steady sales approach for the $40 game.
Read at Kotaku
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