The CEO of 1047 Games, Ian Proulx, issued an apology following backlash over a 'Make FPS Great Again' hat worn during Summer Game Fest to promote their game, Splitgate 2. He claimed the hat was not meant to be political but rather a meme to capture attention and express disappointment in the FPS genre. Proulx admitted that while he stood by the hat's original intent, the resulting community divide made him rethink the message, leading to his apology, which was out of concern for players' reactions, not for the message itself.
The CEO of 1047 Games said the 'Make FPS Great Again' hat aimed to grab attention for Splitgate 2, not to be a political statement.
Proulx claimed the hat was meant as a meme reflecting their desire to improve the shooting genre, not intending to incite controversy.
His apology was more about the community divide caused by the hat than the hat's initial message, stating they did not foresee the backlash.
Proulx indicated that the intention was to engage the community positively but acknowledged the misjudgment regarding how it would be perceived.
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