"Less than 18 months into his second term, Trump has seen his name, face, signature daubed across government buildings, institutions and currency at an unprecedented rate, an unapologetic branding expansion that is showing no signs of slowing."
"Just last month, Trump launched TrumpRx, a prescription drug website where Americans can buy prescription drugs. As of February, the site only listed 43 medications, more than half of which were available in generic form at significantly cheaper prices elsewhere."
"The recently renamed Donald J Trump and John F Kennedy Memorial Center for the Performing Arts in Washington DC exemplifies the trend of renaming institutions after Trump."
"A Pentagon press release noted that the last time the navy used battleships in combat was 35 years ago, raising questions about the necessity of the new Trump class of battleships."
The US has a tradition of naming places and institutions after presidents. Donald Trump is accelerating this trend, with numerous entities bearing his name. His branding includes the TrumpRx prescription drug website and the new Trump class of battleships. The renaming of the US Institute of Peace to the Donald J Trump United States Institute of Peace exemplifies this trend. Trump's branding efforts are unprecedented and show no signs of slowing, as he seeks to outdo previous presidents in this regard.
Read at www.theguardian.com
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