Glance, a Google-backed tech company, has launched Glance AI, allowing users to virtually try on outfits tailored to their unique body types and preferences with a simple selfie. Users can choose from over 400 global brands and shop directly through the app. With approximately 1.5 million users in the US and significant engagement, the app redefines e-commerce, eliminating endless scrolling by presenting AI-curated styles. The company emphasizes data control and personalization in its user experience, relying on foundational AI models to enhance performance while acknowledging current model limitations.
"Unlike traditional e-commerce apps, users don't need to scroll through endless lists of products. Instead, Glance AI generates looks that are styled specifically for them and shows how they'd appear in real life using AI models."
"The app gives people control over their data while offering an experience that feels personal and engaging. In an interview with AIM, Mohit Saxena, co-founder and CTO of InMobi and Glance, stated that...there's little incentive to reinvent the wheel."
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