Meta is heavily promoting its Ray-Ban Meta smart glasses, recently securing two ad spots during the Super Bowl featuring celebrities. Mark Zuckerberg announced over one million units sold in 2024, with plans for a high-end model featuring a display for notifications and translations. This year is crucial for Meta to scale its AI glasses into the mainstream market. Competition is intensifying with Samsung and various startups targeting the same consumer base, raising important privacy concerns as more people may wear cameras on their faces.
"This will be a defining year that determines if we're on a path towards many hundreds of millions and eventually billions of AI glasses," Mark Zuckerberg stated, emphasizing Meta's ambitious plans.
Meta's strategy includes the introduction of new smart glasses models this year, capable of showing notifications and providing real-time translations, signaling a focus on advanced features.
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