"If you already own an Apple Watch Ultra, there is no compelling reason to upgrade to the Ultra 2. But for first-time buyers, this is as good as it gets."
"Given today's economic environment, I am a bit surprised that Apple was able to hold the price of the new Watch Ultra 2 at the same level as last year."
The Apple Watch Ultra 2, on sale for $739 at Best Buy, offers extensive upgrades and is considered Apple's best smartwatch yet. Though there's no compelling reason for current Ultra owners to switch, it's highly regarded for first-time buyers. The device features a faster S9 processor, a brighter display, increased storage, and sustainable materials—all at the same price point as its predecessor, which is a pleasant surprise given inflation. Comparatively, it remains competitively priced against other flagship sports watches.
Read at ZDNET
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