The article discusses the innovative underwear made by Step One, utilizing organic bamboo viscose to mitigate discomfort from chafing in men and women. Its breathable, moisture-wicking, and antibacterial properties set it apart from traditional cotton options. Founded by Greg Taylor, who struggled with chafing during hiking, the brand initially focused on creating a solution for active individuals. Step One’s products include unique features such as 'UltraGlyde' panels and a supportive 3D pouch, which provide increased comfort and reduce friction. Successful in Australia, the brand has expanded to the UK market through John Lewis stores.
Thanks to these naturally occurring properties, your skin will dry much faster than if you were wearing undies of the cotton variety.
I could see there was a gap in the market... I began searching for a product to help prevent chafing but was left wanting more.
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