WIRED provides an exclusive inside look at TAG Heuer's Swiss factory, revealing how the iconic Formula 1 watch is relaunched for 2025 with modern enhancements. Larger at 38 mm, this new version maintains the iconic dive-style dial and bright-red bezel, blending nostalgia with contemporary design. Notably, it incorporates solar power and eco-friendly materials like TH-Polylight. TAG Heuer reinforces its connection to motorsport by becoming the official timekeeper of the F1 season, energizing the brand's appeal for both collectors and newcomers alike.
As TAG Heuer unveils its updated Formula 1 racing watch, it combines nostalgia with modern advancements like solar power and eco-friendly materials, appealing to a new generation.
The new Formula 1 watch is designed with a contemporary aesthetic, featuring bolder dimensions and striking design elements that pay homage to the original 1986 model.
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