This new experience allows people to quickly get additional context about people, places, or things -- without leaving the site they're on," Ashwarya of the Google Search Support Team said.
Page Annotation is a simpler and quicker method of learning more about a highlighted topic, appealing to most website users.
The option essentially moves visitors from the current site to a Google search page, which may not be favored by website owners.
The feature pulls up interesting and relevant information from Google's Knowledge Graph, compiling data from public entities and other sources.
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