The article emphasizes the importance of email accessibility, advocating for the use of HTML and CSS over image-based emails to ensure that content is accessible to users with disabilities. It details how semantic HTML, ARIA roles, and attributes are used to enhance the user experience for those reliant on assistive technology, preventing potentially jarring experiences with screen readers. Highlighting statistics about the prevalence of disabilities, it underscores the necessity for brands to prioritize accessibility in their digital communications.
At the heart of all of our emails is a foundation of HTML, CSS, and real text that helps keep all of our campaigns accessible. While a lot of brands opt for all-image emails, we prefer using as much text as possible-styled with CSS to keep it on brand-so that people using assistive technology like screen readers have actual content to consume.
Knowing this, we apply an ARIA role to every table element to prevent it from being read as a table. The presentation role does exactly what it sounds like: it tells any assistive technology that the element is used for presentation only, so don't bother doing anything with it.
One in four adults in the United States and European Union have a disability, and globally, it's . Yet, accessibility challenges in digital spaces like email are often overlooked. These disabilities encompass vision impairments, color blindness, dyslexia, cognitive disabilities, age-related impairments, situational challenges, and more.
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