Tumblr is set to integrate with the fediverse by moving to WordPress infrastructure, allowing users to federate their blogs via ActivityPub. Automattic, owner of Tumblr, noted that this migration aims to simplify the development of tools and enhance open web integrations. It also allows Tumblr users access to custom plug-ins and themes while retaining their familiar interface. Automattic has not provided a completion timeline for the migration, but progress has been described as 'exciting.'
Automattic confirmed that when the migration is complete, every Tumblr user will be able to federate their blog via ActivityPub, just as every WordPress.com user can today.
Running Tumblr's back end on WordPress would allow for greater efficiencies, while not changing the interface and experience that Tumblr's user base has grown to love.
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