Fast Company has redesigned its homepage to provide more personalized content and easier access to trending stories, reflecting user preferences for a more comprehensive reading experience.
According to Fast Company's product director, Cayleigh Parrish, the previous homepage was aesthetically pleasing but lacked functionality, which the new design addresses.
Fast Company's digital design director highlights that although social media drives visitors, many come to the homepage for an overview of the publication's current offerings.
The new homepage aims to adapt to the changing landscape of web traffic, where direct visits are becoming more critical than social referrals for readership.
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